Mars.Video provides comprehensive video advertising solutions, including innovative distribution, advanced technology-driven optimization tools and real-time reporting. Our team of dedicated experts uses the most advanced technological and BI capabilities to keeps you covered from all angles and directions, leading you to the top of the video advertising spectrum.
AD-SERVER TECHNOLOGY
AD-SERVER
TECHNOLOGY
Mars video has developed a unique proprietary cross platform video ad-server technology in order to take advantage of the full video advertising potential. Our self-developed ad serving solutions allow all agencies, advertisers, publishers and ad networks to effectively manage and improve all their ad-serving activities using real time analytics, granular reporting, performance driven optimization and precise targeting.
VIDEO RTB
VIDEO
RTB
Mars.Video’s proprietary real-time bidding (RTB) system utilizes billions of video auctions, allowing advertisers to deliver their campaigns, maximize their results and reach the exact targeted audience, at the lowest possible cost. Mars.Video’s RTB is currently connected to every major SSP in the video industry. Our significant advantage lies in our unique yield algorithms and BI machine capabilitiesת that allow the most competitive rates in the video industry.
VIDEO PLAYER TECHNOLOGY
VIDEO PLAYER
TECHNOLOGY
Mars.Video’s monetization-driven video player is one of the fastest video player monetization tools, fully compatible with any IAB VAST-compliant ad server and supports all versions of VAST and VPAID tags. Mars.Video’s player allows you to choose between web, mobile & OTT, across all devices and browsers, designated for keeping track of your campaign’s statistics in real-time, providing users with one of the best viewing experiences.
Cross – Platform Compatibility
CROSS – PLATFORM COMPATIBILITY
Mars.Video’s technology makes it easy to run a single campaign across several devices and platforms, while maintaining the same ad settings and high quality.
BI analytics
BI ANALYTICS
Mars.Video’s BI analytic capabilities help you make reliable and valid decisions by using in house machine learning tools and algorithms, that assist in detecting ways for increasing your revenue.
Viewability
VIEWABILITY
Mars.Video utilizes the latest verification technologies in order to provide the highest level of Viewability & Audibility, following the newest trends in the video ecosystem.